JR Carpets is an independent company based on the outskirts of Exeter. It was set up by owner Richard Allen in 2002 and soon became a leading supplier and fitter of carpets and flooring for housing developers across the south west region. When the company decided they wanted to attract more retail customers to their showroom, which had opened in 2012, they engaged DM PR & Marketing to raise their profile and publicise the retail side of their business. We placed adverts in local magazines and also arranged for an editorial feature to appear, promoting the five-year anniversary of the showroom opening. We also arranged for their retail sales manager, Craig Harper, to attend various networking events where he had plenty of opportunities to talk to local business people and spread the word. The advertising and networking combined to bring about the desired increase in customers.