La Fabrico was founded in 2017 by its three directors, Paul Greenslade, Simon Pearce and Jon King. They import the finest stone, ceramic and porcelain tiles and flooring from all over the world and sell their products from their stylish boutique showroom in Exeter city centre.
DM PR & Marketing have been looking after all of La Fabrico’s advertising, PR and marketing, which included organising a party to officially launch the company and introduce Paul, Simon and Jon to the Exeter business community. They wanted their launch to be a glamorous event, reflecting the upmarket nature of their business. The evening saw the showroom packed with guests enjoying Prosecco and canapes, and the opening ceremony was performed by Will Chudley from the Exeter Chiefs. The launch was covered by the Express & Echo and Exeter Living magazine. We also wrote an upmarket advertorial feature about La Fabrico which appeared in the glossy By the Dart magazine in the South Hams, promoting their business to thousands of potential customers outside the Exeter area.