Your branding is the way you project your company’s image and personality, your business values, and what qualities you want people to associate with your company and its products or services. Customers are attracted to brands which reflect their own lifestyle and values, while also speaking to their ideals and aspirations. So your branding shouldn’t just convey what your company does; it should also tap into the characteristics of your target markets, understanding what they think using your product or service will say about them.
At DM PR & Marketing we’ll sit down with you and talk about who your target audiences are, and what it is about your business that will appeal to them, which your branding needs to communicate. We’ll help you identify consumer behaviour and trends in your target market, and discuss how your branding can best demonstrate your business values, and your corporate image and personality.
You may be looking to create an entirely new brand, relaunch your existing brand, or redesign and modernise your company logo and promotional material – we have experience in all of this and can make sure you get it right.
DM PR & Marketing were taken on by the property developers Gould Homes to create their logo and branding from scratch. After we’d talked about the image they wanted their branding to convey, our designers came up with a few different options. Gould Homes chose a clean, distinctive, contemporary-looking logo in black and a gold-effect shade, with the company name in a simple but upmarket-looking typeface.
Matt Gould said, “What impressed me about DM PR & Marketing was the way they really listened to what I wanted, rather than trying to sell me their own ideas or concepts. My branding needed to convey high standards of building by a company who were proud of their work, while being easy and straightforward to deal with. I was very pleased with my branding and it achieved exactly the results I wanted. I would certainly recommend DM PR & Marketing as a branding consultancy.”