If you’re spending money on advertising, PR, sponsorship and other promotional activity, you want to make sure you’re getting the maximum business benefit from that investment. Your print advert may look great, but is it actually bringing in customers? Your website may be getting a large number of hits, but how many visitors end up spending money with you?
At DM PR & Marketing we’ll initially help you analyse where your existing business is coming from. We’ll work with you to help you identify and record how people are hearing about you. You also need to look at how your customers are making initial contact with you – phone, email via website, social media? Which is bringing in the most new business? Also, are your customers staying loyal to you? Are you getting plenty of repeat business, as well as always attracting new customers? We can also look at which customers are spending the most money with you, and how effectively your advertising is targeting people in those categories.
Once we have that information, we can build upon it. As well as helping you find the most cost-effective ways of promoting your company, we can look at possible new markets you could explore, and advise you on the best way of reaching those audiences.
We can also help you research your competitors and analyse what they are doing, marketing-wise. It may be that you can learn from or be inspired by another company in a similar line of business, or perhaps this will help us to identify aspects of your business that set you apart from the competition, and devise marketing activities accordingly.
Marketing covers a whole range of activities, and it’s important to find out what works best for your individual business, rather than having a one-size-fits-all attitude.